Wang Center for the Performing Arts | welcome package

Boston's WANG Center for the Performing Arts was going through a forced transformation. The realized that their audience was rapidly changing. No longer were theater-goers attuned to the formalities of traditional theater events. Formal attire had long been replaced by casual dress and Boston's hub for arts and culture know that they also need to lighten things up a bit from their brand's visual presentation. EYMER designed a whimsical and brightly colored design with custom illustrations created by Selene Carlo-Eymer. The new 'look' not only turned heads, but membership grew rapidly, and the crowds poured in.