EYMER BRAND Laboratories + Think Tank
The primary goal of The First Years' website was to educate and inform those who were about to become parents. As visitors followed the child development timeline; they were presented with helpful advice as well as product suggestions. The First Years Inc. is a developer and marketer of products for infants and toddlers. The company groups its products into three broad categories: Feeding & Soothing, Play & Discover, and Care & Safety. The First Years sells its products worldwide primarily through major toy and mass merchandising retailers, including Wal-Mart, Target, and Toys "R" Us. Other outlets include department stores, grocery and drug store chains and specialty shops.
