Spectrum Color Labs, Inc. | corporate mark

Here are some links to take a look at: · http://magnitudesoftware.com/ · click on each of the product categories from the main navigation dropdown menu and you’ll see a clunky button on the right hand side to a sub-brand childsite, for example: clicking on Master Data Management leads to a page with a GO TO KALIDO button; that takes you to http://kalido.com/?_ga=1.245863300.1070149162.1468268218 … that way you can see how it all (doesn’t) fit together from a branding perspective · http://magnitudesoftware.com/about/ (and look at the asset under the Request a Call) button on the right so you can see how we’ve played the brand out in a very basic fashion · Also note that the childsites have “About” pages that are different (ugh!) I’ve also provided a deck with some of the key info on the branding initiative. This deck is incomplete for a variety of reasons, least of which is getting an NDA underway (attached). The main question: is there a quick, inexpensive way to litmus test a new branding/architecture construct against the old one (eg, Magnitude BI Views within a Magnitude Business Intelligence Solutions product family, vs NoetixViews within a Noetix brand). The proposal was to do something in order to demonstrate that it can be advantageous to make the change vs doing it post-decision. I had been thinking about using our web stats to help.