direct mail piece
direct mail piece for demonstration event ("Looks as though a SilverStream Encounter is about to happen.")
corporate brochure
product package
Silverstream Software | printed materials
SilverStream and their web development software were relatively new to the marketplace. Besides a catchy name and a 'spacey' corporate mark, the company had a minimal brand presence. We took the opportunity to exploit these facts with an alien abduction theme which shrouded the name in mystery while resonating with the Star Trek loving programming crowd. The concept caught fire, and this idea lived on through marketing and promotional materials for the next 2-3 years.