NEC Versa | sales brochure

NEC had recently developed a new version of their VERSA laptop computer. The screen was significantly bigger that their competition and the machine itself was much lighter. The size of the printed piece was identical to the footprint of the actual hardware. Potential buyers were able to see first hand, how their fingers fit on the keyboard. The brochure's centerfold included a vellum overlay that directly compared keyboard and screen sizes to those of competitors. The main goal of the project was achieved. Find a way in a printed piece to get a new VERSA in the hands of a potential customer.