Kay Bee Toy Stores was aggressively looking to build-out more mall-based retail outlets. This brochure and the accompanying data sheets described the benefits of adding a Kay Bee store to shopping center portfolios. The theme that EYMER BRAND Laboratories + Think Tank created, centered around the importance of toys in one's life. The main graphics included portraits of actual professionals holding an inspirational toy. The cover featured a truck driver holding a yellow Tonka truck; interior shots included a firefighter holding a Super Soaker and a veterinarian hugging a stuffed teddy bear.