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First Data (The Shareholder Services Group) | calendars
The Shareholder Services Group of First Data Corporation asked EYMER to develop an overarching theme for their printed marketing materials. With the selected concept of "The Bridge" (the shareholder services group connected clients with the financial institution), a series of illustrations were created by illustrator, Mercedes McDonald (http://mercedesmcdonald.com). The illustrations, combined with black and white bridge photographs, became the corporation's visual brand for an extended amount of time. The bright southwestern palette drew the materials away from the much more conservative colors of their competition.