Suddenly and without warning, Beacon Construction asked EYMER BRAND Laboratories + Think Tank to design and produce a handful of custom delivery vehicles for a project proposal. At the time, they were in the running for the building of Reebok's corporate campus in Stoughton, MA. The final pieces included a metal case (with a breakable seal) that contained a hinged report cover. The cover of the proposal consisted of a Reebok tread metamorphizing into the sole of a work boot.